Personal Branding. Twitter is a social media
platform you can use to build your personal brand. It has the
primary benefit of developing a casual persona and establishes you
as a social personality that is connected and approachable. As
Twitter adoption increases, new users will be drawn towards well
established Twitter personas.
Get Feedback. Need an alternative perspective
on how a website looks or the right course of action to take? Blast
out a message asking for advice and you’ll receive replies from
other users. This collective intelligence can be used as fodder for
articles or projects.
Hire People. Need a good logo designer,
marketer or programmer? Send out a message asking for
recommendations. This is a very quick and easy way to hire
freelancers or even companies based on familiar recommendations.
Direct traffic. Twitter can be used to get
traffic to your websites or the sites of friends. If you ask your
friends to tweet about it, the message will spread faster and
further as other active users pick it up. There is a viral nature
to all types of news, even on a site like Twitter.
Read News. Twitter users often link to useful
sites or articles and can be a source of scoops and alternative
news. You can also subscribe to Twitter feeds for specific
websites/conferences, which allows you to receive and view content
quickly. This is very useful for active social news participants.
Make New Friends. Like any other social
network, Twitter has a built-in function for you to befriend and
track the messages of other users. This is an easy way for you
connect with people outside of your usual circle. Make an effort to
add active users you find interesting. A Twitter acquaintance can
be developed into a long lasting friendship.
Network for benefits. Twitter can be used as a
socializing platform for you to interact with other like-minded
people, especially those in the same industry. It can be used to
establish consistent and deeper relationships for future benefits
such as testimonials or peer recommendations.
Use it as a ToDo list. Use Twitter to record
down what you need to do while you are away from the computer. Mark
the tweet as a favorite to file it for referencing. Another
alternative is to use an Online task management service that is
synced with Twitter. One example is Remember The
Milk.
Business Management. Twitter can be used as a
company intranet that connects employees to one another. Workers
can liaise with each other when working on group projects.
Particularly useful when certain workers go out often in the field.
Updates could be set to private for security reasons.
Notify Your Customers. Set up a Twitter feed for the specific purpose
of notifying customers when new products come in. Customers can
subscribe via mobile or RSS for instant notification. Twitter can
also be used to provide mini-updates for one-on-one clients.
Take Notes. Twitter provides you with an easy
way to record important ideas or concepts you want to explore
further. Include links relevant to ideas you want to explore. Note
taking can also be done offline via mobile applications.
Event Updates. Businesses can use Twitter as a
means to inform event participants and latest event
happenings/changes. This is a hassle-free way of disseminating
information, especially when you don’t have the means to set up a
direct mobile link between you and the audience
Find Prospects. Twitter can be used as a means
to find potential customers or clients online. Do a search for
keywords related to your product on Terraminds and then follow users. Tweet
about topics parallel to your product and close prospects away from
public channels by using direct messages or offline communications.
Discretion and skill is needed in this area.
Provide Live coverage. Twitter’s message size
limit prevents detailed coverage of events but it can allow you to
provide real-time commentary which may help to spark further
discussion or interest on the event as other Twitter users spread
the message. Very useful for citizen journalism.
Time Management and Analysis. Twitter can
simply be used to keep a detailed record of what you are doing
every daily. This might be boring for others but this type of usage
is useful when you want to analyze how you spend and manage your
time.
Set Up Meetings. Twitter can help you organize
impromptu meetups. For example, you can twitter a message while at
a cafe, event or art gallery and arrange to meet fellow users at a
specific spot. It’s an informal and casual way of arranging a
meeting.
Acquire Votes. Send a link to your stories
you’ve submitted in other social news sites like Digg. Sometimes
your followers will vote up the stories because they agree with it.
This allows you to acquire more support for your efforts on other
social media websites.